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Is the GSK Ribena ad misleading in Australia?
The girls' discoveries have also scored a hit in Australia. GSK Australia last week dobbed itself into the Australian equivalent of the Commerce Commission, admitting it had been misleading in its Ribena claims.
How much vitamin C is in Ribena syrup?
It admitted that its cartoned Ready To Drink Ribena, which it claimed had 7mg of Vitamin C per 100ml, in fact had no detectable Vitamin C content. The company also admitted it may have misled customers in advertisements saying the blackcurrants in Ribena syrup had four times the Vitamin C of oranges.
Why was Ribena fined for misleading vitamin C?
The charges, brought by the Commerce Commission, arose from an investigation by Pakuranga College students Anna Devathasan and Jenny Suo into the vitamin C levels of the popular Ribena drink, which has sales of about $8 million a year. The girls were in Auckland District Court today when the charges were admitted.
Last Update: Oct 2021
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Nancy
23.10.2021 11:24
This case study explores how suntory launched a new intersection called 'ribena sparkling' from concept into market within 12 weeks.
At the CORE of this developing are the independent producers and manufacturers who become the vehicles for outgrowth and opportunity.
Ginetta
19.10.2021 10:40
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