Marketplace simulation essay

An Nguyen Dr. John P. Eaton MKT 300 6th December 2014 Marketing Simulation Analysis Paper Marketplace Business Simulator is an on-line marketing simulation that incorporates all the marketing principles I have learned over the course of this semester and apply them into real world marketing practice.

In this report, our overall result will be evaluated, the lessons we learnt along the way and how we applied marketing knowledge to our turns will be discussed, along with other factors that influenced our team along the way. According to the leader board metric, we sold 310 units throughout the game, and earned a total of $15,220.06.

Introduction In the last three weeks we ran a marketing simulation software called Markstrat for ten years period and achieved better understanding of marketing factors based on the analysis of the decisions we made and results we received.

After reviewing these reports, you will make decisions that are automatically saved on the Interpretive website. Once your decisions (and those of your competitors) are completed, Interpretive will advance the simulation, update the results, and you will be able to view the outcomes.