Gender shopping essay

The way a woman shops when she is 18 years old is the same way she is going to shop when she is 43 years old. It is a lifelong mindset. This insight was unexpected, as most observers expected women’s shopping habits to change as they grew older.

Get to the point quickly, focus on the products, and use active statements that demonstrate value. Women are mostly hedonic shoppers. To reach and engage women, you will have to create emotive shopping experiences that resonate with them. A purely functional approach can fall flat pretty quickly.

Despite near equality in numbers, according to Bloomberg, women make more than 85% of the consumer purchases in the United States, and reputedly influence over 95% of total goods and services purchased. Women as a whole are considered more sophisticated shoppers than men, taking longer to make a buying decision.

Male and Female Shopping Stereotypes. Despite near equality in numbers, according to Bloomberg, women make more than 85% of the consumer purchases in the United States, and reputedly influence over 95% of total goods and services purchased.